{"id":13473,"date":"2026-03-03T12:27:03","date_gmt":"2026-03-03T12:27:03","guid":{"rendered":"https:\/\/inhealthyzone.com\/?p=13473"},"modified":"2026-03-05T21:48:19","modified_gmt":"2026-03-05T21:48:19","slug":"bud-light-may-have-backed-away-but-dylan-mulvaney-just-won-attitudes-woman-of-the-year","status":"publish","type":"post","link":"https:\/\/inhealthyzone.com\/?p=13473","title":{"rendered":"Bud Light May Have Backed Away \u2014 But Dylan Mulvaney Just Won Attitude\u2019s Woman of the Year"},"content":{"rendered":"
After gaining Attitude magazine\u2019s first-ever woman of the year award, US trans activist Dylan Mulvaney said receiving such recognition from the UK-based LGBTQ+ publication \u201cmeans so much more\u201d after a substantial transphobic backlash undermined her Bud Light advertisement.<\/p>\n
\u201cNo matter how hard I try or what I wear, or what I say, or what surgeries I get, I will never reach an acceptable version of womanhood by those hateful people\u2019s standards,\u201d Mulvaney said in social media videos that showed her accepting the award this week. \u201cBut as long as I have the queer community that sees me for my truth \u2013 I\u2019m gonna be OK.\u201d<\/p>\n
Mulvaney attracted a following on the social media platform TikTok, by documenting her journey as a trans woman, her reflections on coming out, building a new wardrobe and undertaking gender-affirming care.<\/p>\nMulvaney\u2019s TikTok channel documents her reflections on coming out and getting gender-affirming care. Photograph: Presley Ann Photo\/Shutterstock<\/figcaption><\/figure>\n
Her 365 Days of Girlhood videos resulted in two collaborations with Bud Light. The first went unnoticed. The second \u2013 a 60-second social media video on 1 April tagged #BudLightPartner that showed her sipping a beer in a bubble bath \u2013 sparked a wave of ire from political conservatives in the US.<\/p>\n
A boycott organized by rightwingers against Bud Light drove sales down 27% year-on-year as of September. The brand lost its place as the US beer market\u2019s top seller. Bud Light\u2019s owner, Anheuser-Busch, sought to distance itself from the partnership with Mulvaney, saying the promotion was drummed up by \u201can outside agency without \u2026 management awareness or approval\u201d.<\/p>\n
Meanwhile, Mulvaney has said she faced \u201cmore bullying and transphobia than I could ever have imagined\u201d, and she accused Bud Light of letting her deal with the wrath alone.<\/p>\nMulvaney (right) with Jonathan Van Ness and Dominique Jackson during New York Fashion Week, on 13 September 2023. Photograph: Adela Loconte\/Shutterstock<\/figcaption><\/figure>\n
\u201cFor a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all,\u201d Mulvaney later said in a TikTok video captioned: \u201cTrans people like beer, too.\u201d<\/p>\n
The singer and actor Paloma Faith presented Mulvaney with Attitude\u2019s debut woman of the year laurel. The presenter said her \u201cblood boils\u201d when she thinks about \u201cwhat the transphobic press and social media trolls\u201d have forced Mulvaney to endure as she pursued \u201cthe basic right to exist as [she was] born to be\u201d.<\/p>\n
Virgin Atlantic sponsored the award. Some have openly wondered whether the UK-based airline owned by business magnate Richard Branson could be treated like Bud Light has been, though the brands\u2019 customer bases have key differences.<\/p>\n
As she picked up the award, Mulvaney said: \u201cSome see me as the woman of the year. Some see me as a woman of a year \u2026 as I only publicly came out online 560 days ago.<\/p>\n
\u201cSome people don\u2019t see me as a woman at all, which is why receiving this honor from a queer publication like Attitude means so much more to me.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
After gaining Attitude magazine\u2019s first-ever woman of the year award, US trans activist Dylan Mulvaney said receiving such recognition from the UK-based LGBTQ+ publication \u201cmeans so much more\u201d after a substantial transphobic backlash undermined her Bud Light advertisement. \u201cNo matter how hard I try or what I wear, or what I say, or what surgeries […]<\/p>\n","protected":false},"author":1,"featured_media":13476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-articles"],"blocksy_meta":[],"yoast_head":"\n
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